Most first-time visitors to Latvia never get past Riga, Sigulda, and Jūrmala. That's reasonable, since those cover a lot of ground in a short trip. But a handful of hidden gems in Latvia sit off the beaten path, rarely advertised to first-timers at all.
They get a fraction of the traffic, and reward the extra effort with something genuinely different. Sabile's vineyard and Cēsis' castle are two of the most underrated places in Latvia. Both sit just as close to Riga as Sigulda, yet see a fraction of its crowds.
Already planned the main circuit? See the Riga travel guide and the best places to visit in Latvia for Riga, Sigulda, Rundāle, Jūrmala, and Kuldīga. Those are the five stops most visitors build a trip around before venturing off the beaten path in Latvia to add any of these.