The Baltic region is very popular for various reasons. There are not many places in Europe where you can enjoy fantastic views, beaches, history, and nice weather. Moreover, what we call the ‘Baltic states’ offer the same but at lower costs than neighbors like Sweden, Finland, or Denmark. Latvia is an excellent example of this, attracting a variety of visitors thanks to its many charms. Why do people visit Latvia? According to official OECD reports, people come to Latvia for more than its historic beauty and breathtaking landscapes. The country has found a place as one of the best MICE destinations in the region. MICE stands for ‘Meetings, Incentives, Conferences, and Exhibitions’ and it’s a niche that boosts the local economy. It’s not surprising that companies would choose Latvia as it has lower costs than typical Western destinations like Germany or France. The same applies to health tourism. This is …
